Moo Moo Milkshakes
Brand Launch | Business Collateral
Moo Moo Milkshakes is a dessert shop focused on creating the finest milkshakes, featuring new and unique flavors each week. Using premium, locally-sourced ingredients, Moo Moo prioritizes quality and demonstrates their commitment to local farms. Valuing inclusivity, Moo Moo ensures that all dessert lovers, regardless of dietary needs, can enjoy their shakes.
Creative Process – What is your reasoning behind these design choices?
Color Palette- To give off a soft, playful vibe, I chose the colors of a cow, plus baby blue for a little extra variation.
Logo- To make the brand feel both inviting and professional, I chose to blend a clean, modern aesthetic, with a fun, playful design.
Shop Atmosphere- Embraced a modern farmhouse feel, combining chalkboards and light wood with cow patterns and pastel colors to create a fun, welcoming atmosphere.
Media & Promotion- Foster engagement through social media and punch cards, utilizing promotions and incentives. Moo Moo's social features new flavors, events, special offers, customer stories, and community involvement.
Apparel- Designed employee uniforms featuring a hat and apron showcasing Moo Moo’s logo and signature cow pattern.