Creative Process – What is your reasoning behind these design choices?

• Color Palette- Currently, Bubble’s website doesn’t adhere to a set color palette. Based on Bubble’s packaging, I pulled out colors I felt best represented the brand.

• Landing Page- The landing page shouldn’t be one big advertisement, it should include a promotion, plus content with internal & external links to more aspects of your brand.

• About Page- Reorganized the content for consumers to more easily digest. Pulled out the mission statement, which was buried within a paragraph, and added Bubble’s founder (and CEO) who was no where to be found on the current website.

• Shop All Page- I structured the products by category, since the current '‘Shop All Page’ has no flow/organization to it. The current page includes the product category below the product name, which makes it hard to find what you are looking for. Because of this, I chose to include the product type (i.e. moisturizer) within the product name itself. The two buttons under the products are also inconsistent and unnecessary, so I cut this down to just one button.

• Product Page- Eliminated the tan color used in the current page, reorganized content, and created a more modern, visually appealing design.

• Instagram- The current instagram is very busy and lacks cohesiveness. There are too many different styles going on. I refined the instagram by pulling out those brand colors, and by using high quality imagery and modern design styles.