Lunaire Wines
Product Design | Brand Development
Lunaire is a biodynamic wine brand, crafted with care and precision at Lunaire Wines. Each bottle embodies a dedication to sustainable winemaking, guided by the lunar calendar and natural practices. Lunaire's Pinot Noir from Heimbourg Vineyard features vibrant ruby hues and red fruit aromas. Bottled unfiltered, it embodies the essence of biodynamic winemaking and sustainable craftsmanship.
Creative Process – What is your reasoning behind these design choices?
All Lunaire wine is biodynamic and in biodynamic viticulture, the lunar calendar is used to guide agricultural work, including harvesting. The moon's phases are believed to influence the balance of the wine and the harvest.
The name "Lunaire," French for "Lunar," reflects the brand's dedication to biodynamic viticulture and its deep connection to France and it's distinguished vineyards.
The Lunaire logo, showcasing the phases of the moon, symbolizes the lunar calendar at the heart of biodynamic viticulture.
The gold foil on the Lunaire label symbolizes moonlight, while the navy background represents the night sky.
The pairing of gold and navy evokes a sense of luxury and elegance, reflecting the brand's commitment to high-quality, sustainable winemaking practices.