Polar Seltzer
Conceptual Product Expansion | Packaging Design
Inspired by Polar Seltzer's Expedition Flavors, featuring flavors from different states, I created a concept project to encompass flavors from around the world. To expand upon the brand portfolio, I created a conceptual 'Global Expedition Collection'. The first two additions, include Moroccan Mint Oasis and Blissful Bali Bloom.
Creative Process – What is your reasoning behind these design choices?
I was inspired by Polar Seltzers’ Expedition Collection to expand and create a ‘Global Expedition Collection’ featuring flavors from around the world.
Each flavor’s packaging incorporates the ingredients used to make each drink.
Moroccan Mint Oasis is inspired by the Moroccan Mint Mojito, and Blissful Bali Bloom is inspired from the Blood Orange & Rose Creamsicle, a popular mixed drink from Bali.
We created t-shirts to go with each flavor, because Polar Seltzer will send you a free t-shirt when you are the first to find an expedition flavor at your local store.
My teammate and I worked hand in hand on this project, collaborating every step of the way, and making decisions as a whole.