Fluff & Buff
*Silver Addy Award Winner - 2023
Brand Campaign | Brand Launch
Fluff & Buff is a mobile pet grooming service designed to offer convenience and high-quality grooming directly at clients' locations. Operating out of a fully equipped van, Fluff & Buff provides a range of grooming services, ensuring a comfortable and stress-free experience. The brand emphasizes personalized care and efficiency for busy pet owners who seek reliable grooming.
Creative Process – What is your reasoning behind these design choices?
Dogs can only see the colors blue & yellow, which is why my color palette consists of different shades of blue.
‘Fluff & Buff’ was the name I landed on because I wanted something unique & catchy that gave off a sophisticated, yet playful vibe.
The Logo Mark is a Pomeranian because this dog perfectly encompasses the brand name with their buff chests and thick, fluffy coat of fur that needs to be properly taken care of.
I always loved how cute my dogs looked when they came back from the kennel wearing a bandana, so I implemented this into Fluff & Buff’s services where after your pet is groomed, they get a bandana to wear.
As a pet grooming service, selling pet shampoo & conditioner aligns with their business, and would be a smart product to capitalize on.