Workiva

In-House Design | Creative Marketing Intern

As a creative marketing intern in the summer of 2024, I worked seamlessly with the marketing team, taking on key responsibilities and contributing to a variety of high-impact projects. With each design, I was sure to maintain a cohesive brand identity and adhered closely to Workiva’s established guidelines. My tasks included: Display & Social Ads, Merchandise, Weekly Podcast Graphics, Hero Images & Infographics, Print Materials, and anything else my team needed additional help with.

Podcast Merchandise

Developed branded merchandise for Workiva’s ‘Off the Books’ podcast, including t-shirts, hats, and stickers, enhancing brand visibility and engagement during Workiva Amplify, the company’s biggest conference of the year.

Stickers

Updated LinkedIn Headers

Created a fresh collection of LinkedIn header designs for Workiva, providing engaging and visually appealing options for users to personalize their profiles and showcase their connection to the brand.

Blog Visuals & Graphics

Designed numerous hero images and infographics for Workiva's blog, featured directly on Workiva's website. Also refreshed older hero images to align with the brand's current style.

QSMO Blog Hero Image Redesign

Old Graphics

New Redesigned Graphics

Blog Featured on Website

“Enhancing Compliance with Audit Trails in the Workiva Platform”

“What Is Double Materiality? Here’s What You Need To Know”

CSRD Infographic

Display & Social Ads

Designed 6+ digital ad campaigns across 8+ formats each, adhering to strict brand guidelines. Additionally, created a variety of social ads, including LinkedIn carousel posts, all of which promoted webinars, events, services, and more.

LinkedIn Carousel Post

Federal Pod Branding

Workiva uses distinct brand color combinations for each of their industry "pods," such as banking, investments, audit & risk, and more. To help establish the brand identity for their new "federal pod," I was tasked with designing two pop-up banners, ad templates, and a federal icon (referred to as an HDE, or Hand Drawn Element).

Creative Process – What is your reasoning behind these design choices?

As part of Workiva’s in-house design team, I worked on various projects, always adhering to strict brand guidelines to ensure consistency across platforms. My main focus was on layout design and hierarchy, making sure key information stood out while maintaining a visually appealing structure. In my time here, I prioritized time management, using the "Monday" program to track projects and meet deadlines. Outside of collaborating with my team, I was also given the opportunity to connect with colleagues from other departments, which provided me with valuable insights that really enriched my experience and helped me grow creatively.

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